& Shopping Futurists
We recognized a long time ago (since 1986) that
understanding shoppers and their "shopping life"
is the path to successfully building the future of retail.
We consult with retailers and manufacturers around the world
to help them do just that -- build retail strategies that
drive shoppers to stores (real or virtual) to buy today and tomorrow
It's as simple and as complicated as that.
What is Shopping Life?
It's how people integrate shopping into their everyday life: the economic, social, political, lifestyle factors that influence it; when, how, where and why they do it; when it is about passion and when it is about necessity. And what it all means to the future of retail.