If you’re passionate about shoppers everyday, all day, if you stay close to their needs, their wants, their dreams, their changing lifestyles, the chance of success is great.
Telescope, a family-owned outdoor furniture manufacturer, faced multiple challenges: shoppers cutting back, lower-priced offshore competition, and retail customers losing share to discounters.
Our How America Shops® research identified opportunistic shopper and retail trends. We conducted primary research with home furnishing shoppers to understand their needs and changing shopping behaviors. We identified competitive gaps in the product assortment and recommended specific changes. We evaluated new wholesale and retail opportunities (hotels, cruise ships, online), how to do business with them, and product offer. And, we helped the company brand itself more aggressively through an industry newsletter and industry speeches.
The result: The company grew sales with existing accounts, and built an entirely new business in new channels.
“Partnering with WSL Strategic Retail has been one of the best decisions I've made. Their hard work and relentless pursuit to understand how America shops has provided our company with invaluable insight to maximize our opportunities for growth.” -- CEO, Telescope Casual
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