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Case Studies

If you’re passionate about shoppers everyday, all day, if you stay close to their needs, their wants, their dreams, their changing lifestyles, the chance of success is great.

Mining An Established Customer Base for New Growth Opportunities

Mining An Established Customer Base for New Growth Opportunities

The NFL wanted to evaluate the opportunity to sell branded men’s apparel year-round (not just on game day).  We helped them do just that.

We quickly immersed NFL executives in how men shop based on our How America Shops® research.  We conducted custom qualitative and quantitative research with male fans and those who bought apparel for them (e.g., wives, girlfriends) to understand their attitudes towards wearing branded sports apparel every day and where they’d buy it.  We interviewed retail executives across channels to assess opportunities and obstacles, and ultimately get their buy-in.

The result: a strategy roadmap that defined opportunistic shopper segments, category strategies, multi-channel retail distribution strategy and marketing recommendations, and grew an entirely new business.

“…Did you see this month's GQ print and online? Completely inspired by your hard work.” -- Director NFL

Mining An Established Customer Base for New Growth Opportunities
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