WSL Strategic Retail - retail strategists and futurists - focus on Shopper Insights to develop sound strategic solutions to marketing problems for retailers and manufacturers across all industries.
For twenty years we've been gathering Shopper Insights, determining their significance, and turning them into actionable information that you and your teams can use to advance your retail strategies.
We apply a unique combination of proprietary tools: Real time shopper insights - interviewing over 6000 shoppers annually; knowledge of global trending; exclusive access to retail decision makers (across all consumer categories and retail formats to bring you learning from outside your boundaries). We look where you don't.
We deliver sharp, actionable insights you can use immediately through the following products and services:
How America Shops®...Everyday, The ideal way to know your shopper by immersing your team in trends affecting your shoppers everyday. Learn more about this annual subscription service here.
How America Shops® Syndicated Reports. We offer a variety of reports to cover all of your bases. Our biennial MegaTrends Report identifies the macro trends affecting shoppers each day. Retailer and Lifestyle Reports translate the macro trends into specific shopper segments, showing the differences that create a competitive edge. Each of the reports focuses on the shoppers' mindset, attitudes, values and behaviors - always focusing on the "why".
How America Shops® Consulting Services. Whether you are looking to develop stronger partnerships with retailers, define strategic solutions to marketing problems or get to know your shoppers intimately - we have a solution that's right for you.
Contact us today to find out how you can bring Shopper Insights to your team.
