A forward thinking tool that identifies attitudes and behavior that shape shopper trends. Released every two years since 1989.

New! How America Shops^® 2008

"an•ar•chy"

The 11th edition of this landmark study reports that we are living in an era of shopper anarchy.

Shoppers demand their individual rights everyday

they want it their way (not yours)

customized to their needs (not your stores)

at any hour of the day or night (not when you choose to provide it)

Or else...

"My way or the highway" is their revolutionary cry.

How America Shops® 2008 "an•ar•chy" defines the "Shoppers' Bill of Rights" What they want and what you need to do to succeed in this era.