How America Shops® MegaTrends Study 2010 is a forward thinking tool that identifies attitudes and behavior that shape shopper trends. Released every two years since 1989.

For 20 years, How America Shops® forward-thinking research has successfully predicted shopper attitudes and behaviors, new channels and developing categories.

This 2010 edition will help you successfully navigate your odyssey to the new retail world.

"The great recession" has changed the future of retail. It wasn't the beginning of a behavioral shift, it was the conclusion. Now! New white spaces emerge. Be alert to the hurdles as you navigate your odyssey into the new retail world.

How America Shops® MegaTrends 2010 will be your guide to:
• Shopper sectors that will re-shape retail
• The passing of "channels"
• Pillars of retail that will decline/disappear
• Categories that will re-shape every aspect of the store
• (what is a store anyway?)
• The shoppers' "personal recession" will last at least 2 more years.
• Now what are you to do?
• Online shopping defines the new retail world
• Trended 2006, 2008, 2010
• And much more!

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