This NEW ESSENTIAL REPORT is your road map for surviving in these difficult times.

Shoppers are frustrated, angry, but very much in control. They've lived through "almost 8 damn years of it." From the dot.com bust in 2000, 9/11, wars, natural disasters, corporate disasters, product recalls, the gas rollercoaster, housing and mortgage market terror and now the economic crisis. This amidst some of the greatest technological transformations in history.

They've seen the erosion of everything from their security to their confidence, from their home values to their kids' college funds to their own retirement accounts. The only thing that hasn't eroded is the cost of groceries.

They're now smarter shoppers than ever before. They have found new ways
(and old) to deal with and adapt to the current times.

How America Shops^® In Crisis identifies the current mood, mindset and actions of American shoppers (women, men, ages 18-70, all incomes and ethnicities).

It's current data, it's predictive, it's trended and it's actionable

- How attitudes and behavior are changing
- What shoppers are doing to manage - emotionally & financially
- Where they're shopping (and not)
- What's essential to them (and not)
- What they expect from you
- Where opportunities exist - even in these times

DATA + RECOMMENDATIONS + ACTION STEPS
(+ what smart companies are doing to succeed now)