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How America Shops® 2008 Retailer Reports
Kohl's Shopper
In this tough shopper economy, new values are being formed, spending compromises are being made. All consumers - even the Kohl's shopper - are shopping differently
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How America Shops® 2008 Kohl's Retailer Report compares women who shop at Kohl's versus women who shop in the Department Store channel but not at Kohl's.
Methodology:
Internet survey nationwide
Sample: 376 Kohl's Shoppers, and 342 non-Kohl's Shoppers
Age: 18-70
Household Income: $12K - $150K+
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Question Areas: |
| Attitudes |
- Shopper mindset and feelings towards shopping |
| New Shopper Values |
- Health, wellness, eco-friendly, and responsibility |
| Shopping Frequency |
- Trips and channels shopped in the last 3 months |
| Spending Changes |
- Trends in spending for 17 Leading Indicator Product Categories |
| Trust |
- Who she trusts for shopping advice |
| Favorite Retailer |
- Where she enjoys shopping the most |
| Winning Strategies |
- How you can make her a loyal shopper |
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Order your How America Shops® Retailer Reports today.
Order Form
Phone: 212-924-7780
Fax: 212-924-7608
Email: info@wslstrategicretail.com
Mailing Address: 307 Seventh Avenue Suite 1206,
New York, NY 10001
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