REBOOT
How America Shops®

The Crisis, The Panic, The Shock - IT'S OVER
New Shopping Habits Have Emerged. FAST

Some Habits will STICK
Others will DISAPPEAR

There are NEW RULES to Follow
But NO RULES to Break

REBOOT How America Shops® is your sitemap to the new shopping world.

9 Questions (and more) you need to answer – we answer them for you.

  • What Will Stick? How ingrained is the frugal mindset?
  • What Goes Away? Are they still relieved to be shopping less?
  • Which Channels Will Come Back? Which Won't? Are channels even relevant?
  • Will Discounters Hold onto Affluent Shoppers? Can Walmart keep them?
  • Is Specialty Retail Dead? What's worth making the extra trip and paying a little more?
  • Which Categories are Victims of the Crisis?
  • Where Do Brands Matter? Where Not? Will private label brands still grow?
  • What are the Demographics of the Comeback? Who will be first?
  • Is Saving Money the Newest Retail Competitor? 

It's current data, it's predictive, it's trended and it's actionable

For more information about Reboot How America Shops®
download the form below, or contact us


Methodology:

Internet survey; conducted on July '09
Nationwide sample of 1500 adults

21 channels

50 categories

Analytical Plan:

The report will include data tables as follows, with trending comparisons as appropriate (2005 - 2009):
Total

Men and Women

Age Groups 18-34, 35-54, 55+
Income: under $50K, $50-$100K, $100K+
Ethnic Origin: Caucasian, Hispanic, African-American

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