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REBOOT
How America Shops®
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The Crisis, The Panic, The Shock - IT'S OVER
New Shopping Habits Have Emerged. FAST
Some Habits will STICK
Others will DISAPPEAR
There are NEW RULES to Follow
But NO RULES to Break
REBOOT How America Shops® is your sitemap to the new shopping world.
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9 Questions (and more) you need to answer – we answer them for you.
- What Will Stick? How ingrained is the frugal mindset?
- What Goes Away? Are they still relieved to be shopping less?
- Which Channels Will Come Back? Which Won't? Are channels even relevant?
- Will Discounters Hold onto Affluent Shoppers? Can Walmart keep them?
- Is Specialty Retail Dead? What's worth making the extra trip and paying a little more?
- Which Categories are Victims of the Crisis?
- Where Do Brands Matter? Where Not? Will private label brands still grow?
- What are the Demographics of the Comeback? Who will be first?
- Is Saving Money the Newest Retail Competitor?
It's current data, it's predictive, it's trended and it's
actionable
For more information about Reboot How America Shops®
download the form below, or contact us
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Methodology:
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Internet survey; conducted on July '09 |
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Nationwide sample of 1500 adults |
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21 channels
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50 categories |
Analytical Plan:
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The report will include data tables as follows, with trending comparisons as appropriate (2005 - 2009): |
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Total |
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Men and Women
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Age Groups 18-34, 35-54, 55+ |
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Income: under $50K, $50-$100K, $100K+ |
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Ethnic Origin: Caucasian, Hispanic, African-American |
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