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How America Shops®
Retailer Reports
Examine the mindset, attitudes, and new values of shoppers
in each of these 17 major retailers:
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How can your account presentations be more relevant to a retailer? Talk about their shoppers in their stores.
Retailers know category and product sales data before you walk into your presentation. Give them what they really want to know - new insights into their shoppers.
WSL / Strategic Retail publishes annually 17 retailer reports based on current How America Shops® data.
Dig deep into the mindset, attitudes, and new values of shoppers in each of these major retailers:
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Drug Stores:
CVS,
Rite Aid,
Walgreens
Mass Merchandisers:
Wal-Mart,
Target
Department Stores:
Kohl's,
JCPenney,
Macy's
Dollar Stores:
Dollar General,
Family Dollar
Supermarkets:
Albertson's,
Kroger,
Publix,
Safeway
Warehouse Clubs:
BJ's,
Costco,
Sam's Club
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Efficient, Affordable, Actionable Insights
To inquire about these reports,
please fill out this form, or call us at 212-924-7780
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Methodology:
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Quantified National Data |
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Internet Surveys conducted quarterly |
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Sample: 1500 adults, 1/2 women, 1/2 men |
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Age: 18-34, 35-54, over 55
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Ethnic Groups: Caucasian, Hispanic, African American |
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Household Income: under $50k, $50-$100k, over $10k |
Analysis:
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Comparison between a retailer's shoppers vs. those who shop the channel but not the chain. |
ALSO AVAILABLE:
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Reports on important demographic segments:
Affluent,
Lower Income,
Men,
Moms,
Boomers,
Single Persons HHI,
Teens (Teens survey based on boys & girls, ages 13-17) |
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