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Shopper Insights

For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.

How America Shops® Report

Benchmarking the Future - Reality Check

How America Shops® Report

Benchmarking the Future - Reality Check

This report cautions to slow down, we may be moving too fast in the drive to deliver omni channel and digital shopping tools. The majority of CPG shoppers have not yet crossed over to omni or digital shopping, and are being left behind.

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How America Shops® Report

Where Did the Drug Store Shopper Go?

How America Shops® Report

Where Did the Drug Store Shopper Go?

Our latest report demonstrates why traffic has declined despite macro health trends in the Drug channel's favor. It also provides solutions for how to do business (and win) in the channel moving forward.

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How America Shops® Report

The Power of the Xtreme

How America Shops® Report

The Power of the Xtreme

Xtreme shoppers are those you want most because their passion for a lifestyle extends to what they buy and how they shop.  Health, Food, and Shopping Xtreme-ists were studied because they have universal appeal, and these categories have seen a dramatic change. 

Retail You've Gotta See

Best in Class Merchandising

Retail You've Gotta See

Best in Class Merchandising

Innisfree – a Korean beauty brand, owned by Amore Pacific – has opened its first USA store, and it is loaded with smart merchandising and inspiration. There are 5 ideas on how to create a smarter, more emotional, and more efficient shopping experience.

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How America Shops® Report

Shopping
Boom Time

How America Shops® Report

Shopping
Boom Time

A shopping boom is on its way. Our How America Shops® confidence metrics are up, and shopping is getting more of people's time.  The quantified data and insights in this study reveal people are spending more time shopping and they feel good about spending again.  

How America Shops® Report

Goodbye Routine! Hello New Trips!

How America Shops® Report

Goodbye Routine! Hello New Trips!

The ‘newest normal’ is not what retailers or brands would like it to be, but adapting to this new Shopping Life® is the only way sales will grow. This new study shows how routines have unraveled and how new trips and new routines have emerged.

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