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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Hot Topic Reports: Retailer Shoppers

Hot Topic Reports: Retailer Shoppers

How America Shops® Hot Topic Reports deliver shopper insights that inspire new thinking for...

  • Marketing Strategies        
  • New Distribution   
  • Thought Leadership

Available to Buy Now:

  • Dollar/Discount: Aldi vs. Family Dollar vs. Dollar General vs. Dollar Tree
  • Drug Chains: CVS vs. Walgreens vs. RiteAid
  • Mass Merchandiser Shoppers:  Target vs. Walmart
  • Pure Play Online: Amazon vs. Jet vs. eBay
  • Specialty Beauty: Sephora vs. Ulta
  • Supermarkets: Publix vs. Kroger vs. Trader Joe’s
  • Warehouse Clubs: Costco vs. Sam’s vs. BJ’s

All How America Shops® Hot Topic Reports are based on nationally representative online surveys of US shoppers and analyzed by the smart WSL research team.

Contact us directly to buy:

Elise Marshall
212 . 924 . 7780

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Hot Topic Reports: Retailer Shoppers

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