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Shopper Insights

For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.

Benchmarking the Future - Reality Check

Benchmarking the Future - Reality Check

This report monitors critical behaviors that are transforming shopping... and your business.  It allows you to anticipate what shoppers want.  

One of the findings cautions us to slow down; we may be moving too fast to deliver omni-channel and digital shopping tools.  The majority of CPG shoppers have not crossed over, and are being left behind.

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Benchmarking the Future - Reality Check
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