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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Channel Agnostic Shoppers Redefine Retail

Channel Agnostic Shoppers Redefine Retail

“Commoditized America” will not stand. This is the shoppers' cri de coeur, their challenge to retailers and brands that they must urgently move beyond sameness if they are to succeed and grow in the 2020s. Channel-agnostic shoppers are now pulling all the purse strings.

In How America Shops®, eight in 10 shoppers told us they will buy whatever they need, when they need it, wherever they are. Why? Because they can.  

In this issue:

  • The Big Bang Theory
  • Income Matters; Age Not So Much
  • Channels Are Dead
  • National Brands Struggle Most 
  • But... Brands Are Not Dead

Free Sample

Channel Agnostic Shoppers Redefine Retail

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