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Shopper Insights

For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.

Channel Agnostic Shoppers Redefine Retail

Channel Agnostic Shoppers Redefine Retail

“Commoditized America” will not stand. This is the shoppers' cri de coeur, their challenge to retailers and brands that they must urgently move beyond sameness if they are to succeed and grow in the 2020s. Channel-agnostic shoppers are now pulling all the purse strings.

In How America Shops®, eight in 10 shoppers told us they will buy whatever they need, when they need it, wherever they are. Why? Because they can.  

In this issue:

  • The Big Bang Theory
  • Income Matters; Age Not So Much
  • Channels Are Dead
  • National Brands Struggle Most 
  • But... Brands Are Not Dead

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Channel Agnostic Shoppers Redefine Retail

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