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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Hot Topic Reports: Shopper Demographics

Hot Topic Reports: Shopper Demographics

How America Shops® Hot Topic Reports deliver shopper insights that inspire new thinking for...

  • Marketing Strategies        
  • New Distribution   
  • Thought Leadership

Available to Buy Now:

  • Gen Z Shoppers 16 to 23 (as of 2020)
  • Millennials: Understanding the Transition to Married with Children
  • Boomers: Still Surprising Us at 60+ 
  • The UnAffluent Middle Class: $100k HHI for a Family of 4 or More
  • Low-Income Shoppers Pay for the Values They Value

All How America Shops® Hot Topic Reports are based on nationally representative online surveys of US shoppers and analyzed by the smart WSL research team.

Contact us directly to buy:

Elise Marshall
212 . 924 . 7780

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Hot Topic Reports: Shopper Demographics

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