For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.
The next big retail shift is here. We call it I-merging (the Innovative Merging of formats, categories and services). As shoppers have adopted a buy anything-anywhere-anytime philosophy, smart retailers are working hard to differentiate themselves. They are borrowing from the entire shopping universe to do so. As a result, the competitive retail landscape is changing yet again, and new white spaces are I-merging.
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