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Shopper Insights

For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.

Retail I-Merging

Retail I-Merging

The next big retail shift is here. We call it I-merging (the Innovative Merging of formats, categories and services). As shoppers have adopted a buy anything-anywhere-anytime philosophy, smart retailers are working hard to differentiate themselves. They are borrowing from the entire shopping universe to do so. As a result, the competitive retail landscape is changing yet again, and new white spaces are I-merging.

In This Issue:

  • Hudson Yards: The Drug Store, Conservatory, 3DEN
  • CVS
  • Walgreens
  • Walmart
  • Bloomingdale's
  • Subway Sightings: Wellness Goes Everywhere
  • New White Spaces Emerge

Retail I-Merging

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