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Shopper Insights

For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.

Where Did the Drug Store Shopper Go?

Where Did the Drug Store Shopper Go?

If you do business in the Drug Channel, the question of what’s happened to Drug Store traffic is surely keeping you up at night.

Our latest report demonstrates why traffic has declined despite macro health trends in the channel’s favor. It also provides solutions for how to do business (and win) in the channel moving forward.

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Where Did the Drug Store Shopper Go?

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