Hispanic Shoppers - Not What You Think

If the political pollsters had read our How America Shops® 2004 Mega Trends study they would have known that Hispanic voters - like Hispanic shoppers - can no longer be viewed as different from the whole of American voters (shoppers). They may have different ethnic roots, but they shop (vote) increasingly like everyone else.

    The Edge

What is different is their hold on economic security. Hispanic shoppers are more likely to have job cut backs and more likely to react quickly by trading down to lower priced or generic brands. Now is the time for marketers to spend against the Hispanic shopper to give them more reasons to stay loyal to brands.

    The PULSE