Post-Wal-Mart World: A New Competitive Landscape

Let's be clear, this is not to suggest the demise of the largest retailer in the world. It is, however, to suggest that the way of doing business that Wal-Mart defined over the last 20 years has changed...

What Wal-Mart has taught American shoppers over the last two decades is that, regardless of income, where they live or how they live, they should not over-pay for anything. They should expect low(er) prices and good values everyday, and they do. Whether they are high-end or low-priced retailers, the deal and the thrill of finding it are an integral part of most retailers' strategies today. ...Retailers of all shapes, sizes and price points have learned at the knee of Wal-Mart how to operate more efficiently, to move merchandise more effectively, to use technology to achieve both, and ultimately how to price more sharply and excite shoppers everyday.

There are other factors that are shifting us into a post Wal-Mart world, including the consumer's desire for easier shopping (better shoppability), and a more enjoyable, inviting shopping experience. Add to that the changing face of the American household, in particular the growth of single person households, and you come to see why the shift, and why now.

    The Edge