"Editing" Life is Real

Time-pressed Americans have been making hard choices to simplify life. Some choices are obvious, such as streamlining finances, reducing clutter and shopping differently. But one surprising aspect of a simpler life is editing the circle of people to connect with, and the implications that suggests for industries such as greeting cards, gifts and beyond.

Over one third have cut back on the time they spend on make up and exercise, streamlining their personal care routine.

Do not assume that any category is immune. How vulnerable is your offering to shopper-editing? How can you insure that it is relevant to those who need to streamline life? How can you make choosing easier?

Today's shoppers need more reasons now to spend their time and money with you.

    The PULSE