Here's some of what you will learn in THE AMERICAN DREAM - REMIXED...
- Brands and Retailers are challenged. Learn which categories shoppers are willing to spend more on - and not - and which new paths they're finding to get what they want.
- New shopper classes have formed. Understand how to engage the new classes of
- The established hierarchy of categories, brands and retailers is gone. Learn where your brand or store fits, and how to stay on the shoppers’ list.
- “Value” defines the American Dream – but what is “value”? Learn the new, multi-faceted, definition of value, and how to deliver it.
- Technology enables access to the American Dream. Recognize the signs that will move your category or
retail format into technology-dependent shopping.
- Millennials will change retail, forever. A deep dive into Millennials and shopping for the American dream will show you the future of retail.
This study is a MUST READ for anyone who needs to stimulate growth in a "me first" retail market.