The shoppers of tomorrow are here and are bringing with them unique shopping behaviors and preference. This report profiles the shifts in US demographics that will be significant game changers for retail - and tells brands and retailers what they must do to be ready.Learn More >
The Wellness Uprising
The uprising is the mainstream movement to be healthy and well. It has moved beyond organic, yoga and Whole Foods enthusiasts. The idea of being well crosses all age, gender and income levels.Learn More >
Switch - Swap - Trade
Today the retail shelf is not as powerful as it used to be. This report uses the shoppers’ behavior across 21 different categories to show you how to drive brand loyalty at retail.Learn More >
Men & Shopping
Do you know enough about today’s shoppers to capture their dollars? WSL's new report on men "Men & Shopping: The Myths & Realities" is a qualitative and quantitative study of Men vs. Women shopping behaviors.Learn More >
From Buzz to Buy 3.0
Our latest digitally focused trend report, From Buzz to Buy 3.0, will help you develop the right digital retail strategy that will intercept shoppers along the changing path to purchase.Learn More >
Where Did the Walmart Shopper Go?
This report debunks several myths surrounding the decline in Walmart's US sales, and gives you an action plan for a post-Walmart world.Learn More >
These timely, quantified reports take a special look and analysis of hot topics -- cultural, social, and economic factors -- that are impacting shopping life.