What do you do when your channel starts to lose share of a category? Or when you see an opportunity for your brand in another channel but are concerned about what your current retailers will say? You need to build a new channel strategy.
It begins with understanding where your shoppers are going. Is it somewhere you'd never imagined? How do you even know where to look? Why are they going there? Is it an opportunity for you? Or...?
We help you understand the shopping landscape for the category. We help you understand how to do business in each channel, provide direct input from retailers, and then lay out your distribution road map.