There are a lot of challenges to conducting really smart actionable research but the main one is understanding "What is the Question?" And what the heck you want to do with the answers.
We are not the cheapest people to do your research, but we are really good at it. We consider lots of different ways to get to your questions (and answers). We don't depend on any one methodology. We find the right one you can afford.
If you prefer, you can do the fieldwork yourself under our guidance. We are happy to help you define the questions, interpret the answers and build strategies to activate them. We'll help you tell the story of what it all means. We're really good at that too.