How America Shops®

Switch - Swap - Trade

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Today’s fragmented retail shelf presents shoppers with so many brands that they say are “good enough” - so shoppers decide what to buy based on low price.

The new How America Shops® Switch - Swap - Trade Report uses the shoppers’ behavior across 21 different categories to show you how to drive brand loyalty at retail.

Here is what you will learn:

  • The power of the pre-shop to change  brand loyalty at retail
  • What drives loyalty to a retail chain
  • Look across the aisles of the store to learn from other categories
  • The millennial dilemma -- they have lower brand loyalty and higher store loyalty

This report includes comments from senior executives at the major retail chains on the weak state of brand loyalty and the challenges they face with retail loyalty.