In this report, shoppers tell you, in their own voice, what they
expect of the physical store – today and tomorrow: the role of brands, personal service, digital, and more. In all, how to build their loyalty in this re-calibrated Walmart-Amazon world. For brands and retailers, this is your roadmap to the future of retail.
Within this report you will learn:
- The digital age has made people more isolated and more in
need of personal interaction. Understand
how to create a “human” store that delivers personal connections.
- Brands on the shelf must let shoppers re-imagine who they
can be as they walk the aisles choosing what to buy. Will you help them be a better homeowner, a
better mom, healthier, prettier, and happier?
“Re-imagining” is revealed here in the words of shoppers.
- Every shopping trip is a circle of anticipation (what will I
buy) and satisfaction (will I like it), whether it is a trip for basics or the
extras. Learn how shoppers explain these
two ends of the shopping trip, and their expectations.
- There is not one right store; there are many stores. Hear shoppers describe the store they want,
when and where.