How America Shops®

From Multi-Cultural to Cross-Cultural

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This report helps resolve the complexities of multi-cultural marketing and uncovers the real shopper and retail opportunities.

Multi-cultural acknowledges the diversity of US shoppers (Hispanic, African American, Asian). Yet executing against this can be complex as companies untangle where differentiation matters.

With this report, you will learn…

  • Where the opportunities are for wellness, where the passion lies for beauty, who is walking away from fashion, and more category specific insights across ethnic groups.
  • Where groups expect “ethnic” brands to be located in the set –mainstream or in an ethnic section.
  • How to leverage the power of being American.
  • Where family traditions influence category and brand selections.
  • Which retailers have earned trust with which ethnic groups.