In this report we recommend that brands and retailers break the cycle of weak sales by refocusing on the principles that make shoppers excited to browse and buy - Respect, Fairness, Honesty, and Trust.
Here is some of what you will learn in "How Mediocrity Undid Shopping":
- Understand the pillars of shopping that have been neglected: respect, fairness, honesty and trust
See the ranking and scores on these measures across 13 industries, 44 categories and 45 retailers
- Learn what brands and retailers need to do to restore growth to American Shopping
- Walk away with best-in-class examples of brands and retailers who have risen above mediocrity