Retail is in turmoil driven by the demands of a new Shopping Goddess. You need to understand quickly how she is turning your business on its head so you can succeed in all the chaos – or because of it.
In the past year, we’ve talked to 10,000 shoppers, studied 50+ categories, analyzed 150+ retail formats, and interviewed over 100 retail executives. In POV 2018-2020 we synthesize all this work to bring you key trends and insights so you can understand what’s happening and develop strategies to drive growth.
Some of what you’ll learn...
- The new retail landscape has settled in...How you can take advantage of it. (Hint: It’s not about Amazon.)
- There’s a new shopping world of predictable contradictions...How you can (must) take advantage of it.
- Shoppers think you’re mediocre...Ways to rise above it.
- Shoppers have a new set of values grounded in happiness...How you can get them to spend more.