Retail and Brand Marketing have been forever disrupted by Digital Tools that have re-shaped trips. However, these Digital Tools are also the foundation of how to restructure retail – and will lead to retail recovery.
Shoppers are using Digital Tools to solve the tough shopping problems in stores that they have coped with for years: long lines, confusing shelves, and quick trips that are not quick enough.
This report gives you the Shopper’s Guide to Restructure Retail in brick stores to make shopping faster, easier and less stressful – and build shopper loyalty.
- Emerging: Click & Collect, Subscription Services, and Personalization are used by few, but show the largest future growth.
- New Habits: Pre-Shopping, Digital Coupons and Online Circulars are great for some, but most do not have time.
- High Penetration: Online Shopping, and Self-Checkout are routine for many.
Millennials, Urban shoppers, and Adults with Children in the household are the drivers behind adoption.
Men and Women show marked differences in reasons for use of Digital Tools.
Special Analytic Groups available:
Shoppers of 25+ Retail Chains
(Including all Mass Chains, Specialty Retailers, Department Stores, Online Retailers)
Buyers of 46 Product Categories
(Including Baby, Beauty, Beverage, Food, Health, Home, Personal Care, Pet Care)
Demographics Age 16+, Gender, Income, Ethnicity
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