The powerful shopper segments who are extreme in their passion for a lifestyle around Health or Food or Shopping are profiled in this report.
Health, Food, and Shopping were studied because they have universal appeal, and each category has seen a dramatic change in the last few years, creating opportunities for marketers and retailers.
In this report, you will learn what you need to do commercialize these over-spending over-achievers.
The Power of Xtreme compares those who are Xtreme to those who are Casual about a lifestyle. The report includes...
- The behaviors that make a person Xtreme
- The shopping attitudes that influence their spending
- The categories where they overspend, like to browse
- The influence of sales and in store displays on their brand choices
- The wide scope of retail that they shop to satisfy their Xtreme lifestyle
- Their expectations of retailers
- The demographics that set them apart from those who are Casual
Demographics: Age 16+, Gender
Xtreme Segments: Shopping, Health and Food Xtreme
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