How America Shops®

Retailer Reports

Quantified data helps you understand mindset, attitudes, values and behavior of shoppers at the account level.

These How America Shops® research reports provide in-depth analysis of female shoppers at each retail chain, and compares them to shoppers of the channel -- showing the differences that create a competitive edge.

Available Retailers/Channels:

  • Mass Merchandisers Report: Target vs. Walmart shoppers
  • Drug Stores Report: CVS vs. Rite Aid vs. Walgreens shoppers
  • Supermarkets Report: Kroger vs. Publix vs. Safeway shoppers
  • Warehouse Clubs Report: Costco vs. Sam's Club shoppers
  • Dollar Stores Report: Dollar General vs. Family Dollar shoppers
  • Department Stores Report: Kohl's vs. JCPenney vs. Macy's shoppers
  • Online Retailer Report: Internet vs. Non-Internet and Amazon vs. eBay shoppers