How America Shops®

Retailer Reports

Quantified data helps you understand mindset, attitudes, values and behavior of shoppers at the account level.

These How America Shops® research reports provide in-depth analysis of female shoppers at the leading retail chains within a channel -- showing the differences that create a competitive edge.

Available Retailers/Channels:

  • Department Stores: Macy's vs. Kohl's vs. JCPenney vs. Specialty Department Stores
  • Dollar Stores: Dollar General vs. Family Dollar, 
    NEW! Dollar Tree 
  • Drug Stores: CVS vs. Rite Aid vs. Walgreens 
  • Mass Merchandisers: Target vs. Walmart 
  • Online Retailer: Amazon vs. eBay vs. Mobile vs. Non-Mobile
  • Supermarkets: Albertson's vs. Kroger vs. Publix vs. Safeway, 
    NEW! HEB, Whole Foods, Aldi
  • Warehouse Clubs: Costco vs. Sam's Club