These How America Shops® research reports provide in-depth analysis of female shoppers at each retail chain, and compares them to shoppers of the channel -- showing the differences that create a competitive edge.
- Mass Merchandisers Report: Target vs. Walmart shoppers
- Drug Stores Report: CVS vs. Rite Aid vs. Walgreens shoppers
- Supermarkets Report: Kroger vs. Publix vs. Safeway shoppers
- Warehouse Clubs Report: Costco vs. Sam's Club shoppers
- Dollar Stores Report: Dollar General vs. Family Dollar shoppers
- Department Stores Report: Kohl's vs. JCPenney vs. Macy's shoppers
- Online Retailer Report: Internet vs. Non-Internet and Amazon vs. eBay shoppers