How America Shops®

Demographic Reports

Quantified report with insights & actionable analysis of shoppers in key demographics.

How America Shops® Demographic reports help you understand mindset, attitudes, values and behavior of shoppers in key lifestages. Where they shop, for what, and where they're headed next.

Demographic Segments:

  • Generations: Millennial, Gen X, Boomer
  • Income: Really Low, Low, Affluent
  • Men: Compare to Women
  • Moms: Women w/Kids under 6, w/Kids 6-17, w/o Kids at home
  • NEW! Urban Households
  • NEW! Single Person Households