How America Shops®

Demographic Reports

Quantified report with insights & actionable analysis of shoppers in key demographics.

How America Shops® Demographic reports help you understand mindset, attitudes, values and behavior of shoppers in key lifestages. Where they shop, for what, and where they're headed next.

Demographic Segments:

  • Generations: iGen vs. Millennial vs. Gen X vs. Boomer
  • Income: Low vs. Middle vs. Upper Middle vs. Affluent
  • Men: Compare to Women
  • Moms: Women w/Kids under 6 vs. w/Kids 6-17 vs. w/o Kids at home
  • NEW! Urban Households vs. Suburban
  • NEW! Single Person Households vs. Adults w/Kids vs. Adults w/o Kids

Also Available: Retailer Reports - Learn More...