How America Shops® Demographic reports help you understand mindset, attitudes, values and behavior of shoppers in key lifestages. Where they shop, for what, and where they're headed next.
- Generation: Boomers vs. Gen X vs. Millennial shoppers
- Men: Men vs. Women shoppers
- Moms: Moms vs. Women without Children at Home
- Low & High Income: Affluent vs. Middle Upper vs. Middle Income