How America Shops®

Demographic Reports

Quantified report with insights & actionable analysis of shoppers in key demographics.

How America Shops® Demographic reports help you understand mindset, attitudes, values and behavior of shoppers in key lifestages. Where they shop, for what, and where they're headed next.

Demographic Segments:

  • Generation: Boomers vs. Gen X vs. Millennial shoppers
  • Men: Men vs. Women shoppers
  • Moms: Moms vs. Women without Children at Home
  • Low & High Income: Affluent vs. Middle Upper vs. Middle Income