How Can We Help?
Shopper Trends|November 24, 2020

It’s a 2020 COVID Christmas, Are People Feeling the Spirit of Giving Gifts?

We know the Internet will win a bigger share of holiday shopping, but at WSL we turned our attention to whether the spirit of making lists and giving gifts is thriving -- or not.

Financially Speaking 

  • 2/3 of the US shoppers are feeling financially secure or even optimistic, creating a large pool of shoppers with the funds to spend.

Gift Spending

  • 15% will spend MORE to spread cheer and show ‘I care’
  • 30% will spend LESS because some don’t have the money to spend and others have a social conscience that feels guilty spending on gifts when so many are struggling
  • 55% will spend as they did in the strong 2019 holiday season

Year ’round Gift Shopping 

Black Friday has transitioned into a 3-month long event, changing shopper expectations of when the deals are.

  • 1/3 expect retailers to compete with Amazon Prime Day
  • 1/3 look for big deals on Cyber Monday
  • 1/3 have their eye out for the right holiday gift all year long

There are more details on shoppers’ feelings towards gifting. Click Here to Download.

Sign Up for Our Trend Alert

Get our latest thinking on retail strategy & shopper insights.

Loader
QuoteImage QuoteImageMobile

Thank you.

Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call 212.924.7780.

How can we help you?

©2021 WSL Marketing Inc. All Rights Reserved