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Shopper Trends|June 17, 2020

Retail Safari® Reopened Retail: A Look at Copenhagen


What’s with the sneakers? As retail reopened in the US and around the world, one category that shoppers flocked to is sneakers. Did feet grow as America was locked down? Do new-found home fitness routines require new yoga shoes? Or is it part of shoppers’ continuing passion for comfort and wellbeing? This isn’t just a U.S. phenom. Ben, our WSL scout in Denmark, took us on a Retail Safari® of openings in Copenhagen. Take a look at the lines at Foot Locker. People were happy to be out and about with each other, anywhere, and some were spending (count the shopping at bags at Illums Department Store and Sephora). Only a few masks in use but lots of hand sanitizer, including at the Torvehallerne open-air food market.

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