If you’re passionate about shoppers everyday, all day, if you stay close to their needs, their wants, their dreams, their changing lifestyles, the chance of success is great.
The Walt Disney Company wanted to understand where it had the license to expand its product offer, in what categories, for which types of “guests” to drive sales in its stores on the theme parks. Through our How America Shops® analytics, category assessments, competitive retail analyses, and shopper studies, we identified three category opportunities.
One category, Beauty, was selected to develop and test as it was relevant to key target guests, women, and offered an opportunity to build the basket beyond traditional Disney categories.
We developed the strategy and test plan, including the product range, pricing, promotional support, merchandising approach and recommended partners to help execute.
“WSL is a valuable asset to our brand, merchandising and retail teams. They bring insights that help us see new category and consumer opportunities, and new retail concepts that we can deliver in our parks. They really understand our culture, which makes their insights relevant and even more valuable.” -- Vice President, Product Design & Development, Walt Disney Parks & Resorts
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