If you follow the shopper you can envision your future. If you can envision your future, then you can activate it. That’s our job: to help you activate your future retail opportunities so you can grow.
We ask the right questions to give you direction today and to anticipate what’s coming next. We conduct quantitative and qualitative research (US and Global) among shoppers who buy your categories and shop in the retailers you sell.
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We identify where you have opportunities to grow with current shoppers and retailers, and in places and categories, you haven’t thought about -- yet. And we help you determine what you need to do to get there.
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We understand your new trip framework – it’s how and where your shoppers are willing to buy. Then we identify the best opportunities for you to expand and will help you develop omnichannel approaches with your existing retailers.
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We understand how shoppers change based on different retail experiences they encounter everywhere they shop – physical and digital. We use our insights to help you improve the shopping experiences you deliver with your brands or in your stores.
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We objectively listen to retail executives one-on-one to understand their relationship with you. We analyze their words and develop numeric ratings to help you build a stronger and more productive partnership -- account by account.
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We see the future of categories and retail, short-term and long-term, through the lens of the shopper. With this vision, we build a roadmap that allows you to activate for the future – and encourages your entire organization to come along (from CEO to analyst).
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