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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Best-In-Class Beauty + Wellness Retail - Free Download

Best-In-Class Beauty + Wellness Retail - Free Download

Boots Covent Garden: When Boots recently closed 200 stores, a massive 28,524 square-foot flagship in Covent Garden may have been a surprise…taking a step back, this was the exact move to make. Managing Director, Sebastian James has been quoted saying that this space ”starts the journey of reinventing Boots for the future”. The Boots heritage is a drugstore and beauty store, and as the lines between beauty and wellness become more blurred, this Boots space checks all the boxes of wellness retailing and creates an ecosystem that is stress-free for the shopper.

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Best-In-Class Beauty + Wellness Retail - Free Download

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