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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Brands Help Shoppers Do Good, Fast - Download

Brands Help Shoppers Do Good, Fast - Download

Shoppers expect brands to tell stories about how they are “acting on” sustainability now – and how shoppers can participate in these sustainable efforts too. 

The brands we present here are well on their way to helping shoppers act now, so they can live their values when they buy everyday products.

Contact us for more: Alexandra Chilicki
212 . 924 . 7780

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Brands Help Shoppers Do Good, Fast - Download

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