Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.
And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.
What starts in one category extends to other unexpected areas. Apparel is one category known for leading disruption with a futuristic approach to retail. The innovations that we are seeing today in fashion will transform shoppers’ expectations of shopping next.
In this Retail Safari®, we tour four Apparel stores, Amazon Style in Los Angeles, CA, H&M in Amsterdam, NL, the WOW Concept Store in Madrid, and Savage x Fenty in Las Vegas, NV.
Then, identify six learnings that all categories, including non-Apparel ones, can use as a roadmap to enhance their in-store experience across topics like personalization, inclusivity, winning Gen-Z, and more.
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