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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

COVID-19 Insights Series: The Road to The NEXT Normal

COVID-19 Insights Series: The Road to The NEXT Normal

WSL’s new How America Shops® insights series -- 4 reports delivered from April to December 2020 -- will enable you to understand where shoppers and retail are headed as we transition from health crisis to financial crisis.  Our experience dealing with retail crises (2001, 2008) and successfully anticipating the future will help you build relevant shopper-led strategies in a new post-Covid world.

WSL’s new series will guide you to The Next Normal with data, insights, implications and inspirations based on:

  • 4 waves of quantitative How America Shops® research
  • Retailer insights, channels and companies
  • Global perspectives and retail examples
  • Crisis context from 2001 and 2008

Contact us directly for more information and pricing:

Candace Corlett
212 . 924 . 7780

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COVID-19 Insights Series: The Road to The NEXT Normal

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