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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Fill’er Up: Goodbye Packaging, Hello Refills

Fill’er Up: Goodbye Packaging, Hello Refills

Moving into an environmental future plagued with packaging debris is a scary thought. As we start this new decade, more retailers and brands are offering options that let the shopper refill bottles with their favorite…anything. Will this change in shopping behavior to benefit the environment take hold? We think it will.

In this issue:

  • The Body Shop - 374 Oxford Street, London, UK
  • Waitrose Unpacked - 110-120 Botley Rd, Oxford, UK
  • Loop Store -

Fill’er Up: Goodbye Packaging, Hello Refills

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