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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Future Shop 2022-24: From Chaos Comes Clarity

Future Shop 2022-24: From Chaos Comes Clarity

WSL’s annual forecast on where shoppers are headed and what companies need to focus on in the coming 18 - 24 months.  

Based on WSL's How America Shops® research, Future Shop reveals:

  • How shoppers have been transformed by the pandemic (and not)
  • Where and how they're shopping (It's not only the Internet) 
  • The ‘next’ store evolution (revolution)
  • How trust has been challenged
  • Retail’s new KPI
  • New paradigm for Retail Next

Related Article, by MMR: Retailers need to think like revolutionaries

Contact us for more: Candace Corlett
212 . 924 . 7780

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Future Shop 2022-24: From Chaos Comes Clarity

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