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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Hot Topic Reports to Inspire New Thinking

Hot Topic Reports to Inspire New Thinking

How America Shops® Hot Topic Reports deliver shopper insights that inspire new thinking for...

  • Marketing Strategies        
  • New Distribution   
  • Thought Leadership

Topics Available to Buy Now: 

  • Gen Z Changes How You Need to Deliver WELLness
  • Sales Growth from City Shoppers
  • Free & Clean: Who’s Buying and What They Want Next
  • Shopping without Boundaries: The Future Shopping World Created by Gen Z
  • Healthy First Shoppers are on a Spending Spree
  • Retailers That Win Shoppers’ Hearts – and Why
  • Which Brick Retailers Are Winning at Omni Retail
  • Where Did the Trip Go? Spoiler: It’s Not All to Amazon

Contact us directly to buy:

Candace Corlett
212 . 924 . 7780

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Hot Topic Reports to Inspire New Thinking

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