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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Hy-Vee: The Best of What's Next

Hy-Vee: The Best of What's Next

In September 2021, grocery retailer Hy-Vee opened a futuristic prototype in Grimes, IA that reimagines the grocery shopping experience.

It is a phygital destination that includes Scan & Go checkout, digital kiosks to locate items in store or order online, digital shelf labels, recipes, curbside pickup for fast meal orders, wellness support, and so much more.

reimagined floorplan at almost 93,000 sq ft dedicates space to non-grocery shop-in-shops for wine and spirits, beauty, fitness and fashion, plus a food hall.

To access the full report, contact us directly or log into your WSL Library account.

Hy-Vee: The Best of What's Next
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