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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

How America Shops® In a COVID-19 Crisis - Free Report

How America Shops® In a COVID-19 Crisis - Free Report

This is WSL’s first look at how Shopping Life® is changing in ways that will affect you now and long term.

There is already one finding that we are confident to predict: A lasting change in the path to purchase for basic groceries and health products.  It is not too soon to set up a task force to prepare for this now.

The survey was done at the end of last week, March 19-20, and we see both denial of how serious the risks are among many, and worries about finances. (Parents with children are the most vulnerable right now.)

Caring Scores are included based on shopper perceptions of which organizations and retailers really care about them.

Contact us directly for more:

Candace Corlett
212 . 924 . 7780

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How America Shops® In a COVID-19 Crisis - Free Report

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