How Can We Help?

Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Let’s Hear It For the Boys - Free Sample

Let’s Hear It For the Boys - Free Sample

Don't think men want makeup?  Think again as these mass retailers and specialty brands pioneers lead men to new categories. Men have been quietly pushing category growth in Wellness and Beauty including Men’s Skincare, Hair Care and Makeup, as well as mindfulness, nutrition, yoga, and more.  Men’s engagement in these categories is accelerated by these smart marketers who are early into seeing the opportunity with men in brick stores and online.

Related Blog Article: 3 Ways to Know if Your Beauty Brands are Man Enough

Free Sample

Let’s Hear It For the Boys - Free Sample

load more
QuoteImage QuoteImageMobile

Thank you.

We have sent you an email with your download link. If you don’t receive this email, check your spam folder or contact us directly at 212.924.7780

Tell us a bit about you

You will receive an email with the download link shortly.

Thank you.

Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call 212.924.7780.

How can we help you?

©2022 WSL Marketing Inc. All Rights Reserved