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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Reopened Retail: A Look Into Texas Shopping Life®

Reopened Retail: A Look Into Texas Shopping Life®

As several US states began to allow certain non-essential businesses to ‘re-open’, WSL set out to better understand what The Next Normal looks like for physical stores.

WSL headed into Texas stores (including Macy’s) to see first-hand how these retailers were reopening; what changed, what stayed the same, and what we can learn from it. The results are in and they’re urgent.

Download this free report to see photos and commentary of what non-essential and essential businesses are doing in a semi-opened retail world.

If you’d like to receive all of WSL’s COVID-19 updates and its impact on Shopping Life® at retail, contact Candace Corlett at

Free Report

Reopened Retail: A Look Into Texas Shopping Life®

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