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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Reopened Retail Part 2: Malls in Fort Worth & Dallas

Reopened Retail Part 2: Malls in Fort Worth & Dallas

WSL is on the road again, making our way through Texas retail to better understand what The Next Normal looks like for physical stores.

We went scouting 2 popular shopping malls in Fort Worth & Dallas, to see first-hand how retailers are reopening; what changed, what stayed the same, and what we can learn from it.

Download this free report to see photos and commentary of what non-essential businesses are doing in a semi-opened retail world.

If you’d like to receive all of WSL’s COVID-19 updates and its impact on shopping life at retail, contact Elise Marshall at

Free Report

Reopened Retail Part 2: Malls in Fort Worth & Dallas

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