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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Retail Safari® Innovation

Retail Safari® Innovation

Right now the need to innovate at retail is more important than ever. The speed and magnitude at which physical, digital, and mobile retail are and will change is unprecedented. It is urgent for you to navigate this change, drive innovation across your organization, and set yourself up for future success. 

That’s why WSL has developed this one-stop solution so your entire organization is informed, inspired, and empowered to innovate and grow.

With WSL’s Retail Safari® Innovation you’ll get:

  • A continuous flow of retail innovations powered by WSL insights – photos, video, and commentary about why it matters and what to do with it.
  • Innovative thinking around retail experiences (physical and digital), merchandising, technology, omnichannel, services, and more – with predictions for where retail is headed next.

Download more details here or contact Allie Chilicki at to discuss a Retail Safari® for you or your organization.

Download Details

Retail Safari® Innovation

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