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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Retailers & Brands Embracing the Big Business of WELL

Retailers & Brands Embracing the Big Business of WELL

Retail has the power to transform lives. Retailers and brands should challenge themselves (and their shoppers) to broaden their definition of wellness through a holistic shopping experience.

Take shoppers on a wellness journey that inspires, encourages, and supports healthier living habits – and makes it easy for shoppers to transform their lives for the better.

Since 2014, WSL shopper surveys have supported a holistic view of WELLness that allows all retailers and brands to include a WELLness message. The examples in this Retail Safari® demonstrate the many ways a store or brand can deliver WELLness products and messages, and go beyond personal wellness to include the health of the earth.

Contact us for more: Alexandra Chilicki
212 . 924 . 7780

Retailers & Brands Embracing the Big Business of WELL

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